There is a reason why people prefer certain colors over others. This preference says volumes about our personalities. Each color has a reaction to our brain when we internalize it. What is it about the rainbow that gives most people a sense of happiness?
Color psychology is a less explored branch of the study of how our brain perceives what it visualizes. Colors impact how our brains are used in decision making. Color is the dissection of light at different wavelengths, which is perceived as a separate color. Color affects our lives without us even realizing it. Animals don’t see the world of color that we have in our heads.
How we feel color varies from person to person. Some colors
give us a sense of serenity and calm. These usually lie within the blue side of
the spectrum-that consists of purple and green too (known as the cool side).
Others induce rage and produce discomfort, or signify passion. These lie within
the red spectrum-which includes orange and yellow ( known as the warm side).
Color stimulates our brain. From the ancient times, that has
proven to be useful alternative psychotherapy. The Egyptians and Chinese
used colors to heal; a process that is known is chromotherapy. Colors were used
to in order to help the body function better.
Since every human being has different emotions attached to
different colors, the universal significance of colors may or may not work in
these cases. Color has power both subconsciously and consciously. Here are six
unusual ways in which color can affect all of us:
·
Aggressive and
intimidating Certain shades can have a bad
influence on our mood. The colors that dominate here are dark ones. Black, navy
blue, shades of grey – all of them look authoritative and intimidating. They
create the illusion of seriousness and power.
This is why powerful people like wearing dark toned suits.
Red provokes aggressiveness. Something in our perception of red makes us go
wild. Even though it can be a passionate color, it can also be aggressive and
over-confident. For example, people who have red cars love to show off and
think they have all the power in the world. Also, they attract a lot of
attention, which only adds to this feeling.
·
Confidence Black and red have been voted the most confidence-inspiring
colors. Both men and women would prefer wearing black to important interviews.
According to them, black is the biggest confidence booster.
When it came
specifically to first dates, women said they’d rather wear something red as it
inspires passion. When it came to men, whether it was a date or anything else
their color preference seemed to be blue or black. And these were the two
colors women liked most on men.
·
Buying habits The majority of buys are based on the visual appearance of
the product in question. You wouldn’t choose a damaged package over a brand new
one in the supermarket would you? Physical appearance plays a big role in the
retail industry. Moreover, most of the products are red because red “screams”
for attention. A product with a red label or packaging will grab your attention
faster than any other product because it invites you to look at it.
This color works best on spontaneous shoppers. Green, on the
other hand, is the opposite. It is used in shops in order to relax the buyers.
Green is often related to nature and the environment hence the relaxing effect.
Because of this relation to nature, many environmental organizations have a
green logo like Greenpeace, or the Animal Planet Channel.
·
Eat less What if I told you that the color of the kitchen walls, and plates, can affect your food intake? People who eat
from red plates eat less food. Additionally, white plates seem bigger than they
actually are. No matter how much food you put on a white plate it will seem
like it’s never enough. So, white plates make you eat more. If you want to eat
less, try blue plates. Blue can suppress your appetite.
· Healthier food choices
If some food is more colorful and
bright, it will stand out in our field of view as we l put all our attention on it. When it
comes to food, colorful means healthy. Just think of fruits and vegetables.
Each color has its own benefit. For example, orange foods (oranges, carrots,
pumpkin) are rich with antioxidants.
White foods (garlic, mushrooms, potatoes) are extremely good for your
health because they have anti-inflammatory properties. Therefore, making your
plate a rainbow of food colors is essential for your health. Try to include a
fruit or a vegetable at least once per day. And more importantly, if you are a
parent, include them in your child’s diet as soon as possible.
· Stay calm
The opposite of aggression is
calmness and peacefulness. Unlike the colors in the previous section, there are
some that have a soothing effect on us. For example, the color blue. It
represents the sky and sea, the elements that make us calm. Most bedrooms are
painted blue for that exact reason.
Moreover, a lot
of office spaces are also blue because it’s believed that it awakens
productivity. Another color with these properties is green. It symbolizes
serenity and makes us feel close to nature. Additionally, yellow is thought to
be an optimistic color. It can make us happy and stimulate our minds.
“A person who
has lots of anger inside definitely loves people more than anyone else can…If
red color indicates anger then it indicates love too.”
(healthythoughts.in)[i]
[i] Sources used:
·
“6 Unusual Ways in Which Color can Affect our
Choices in Life” by Ivan Dimitrijevic
·
“The Psychology and Meaning of Colors” by Color
Psychology
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