Saturday, June 23, 2018

A Reduction

“The Investment of staging in your home is far less than a price reduction on your home.”  (Barb Schwarz)

Staging your house can help you sell it faster and possibly bring you more money. The cost to stage a home is typically less than 1 percent of the list price, and the return is typically 1 percent to 5 percent over the list price. The first priority is always to get buyers through the door. Once that’s accomplished, great staging will allow buyers to feel at home and envision the possibilities.
It’s time to stop viewing staging as merely an option, and start seeing it as a necessary part of the marketing process. Here are some simple staging tips that will help attract the right kind of attention to sale your home as soon as possible :

1.   Add flowers Fresh flowers are a basic crowd pleaser. These simple additions lend vibrancy, beauty and aroma to any room. Bouquets can be used as center pieces in the kitchen or dining table, and smaller arrangements can be placed on side tables. Even a few small stems in a mason jar can offer a welcoming touch.

 
2.   Away from the wall Instead of depending on the wall as a guide, float your furniture, even in the least expected places. This method not only makes the space easier to navigate, but it also helps it appear larger. The goal is for buyers to be able to explore the home without being overwhelmed by the furniture. Furniture should never be a distraction, but rather a way to enhance the natural flow of the house.

 
3.   Give equal importance to outdoor spaces  Be sure to pay attention to all the ways you can improve your home's curb appeal whether that's new landscaping or a fresh coat of paint. Prospective home buyers and visiting guest alike will judge your home by what they see first upon arriving to your home.

4.   Identify each room's purpose Rooms should clearly convey specific functions whether it's a den for family time or a formal dining room. An easy way to differentiate each space is to divide a large room into multiple seating areas with a different rug for each space.

5.   Light it up Lighting is a great low-cost solution that can bring plenty of gains. The best way to improve lighting is with windows, floor lamps, and table lamps. Something as simple as a floor lamp can illuminate a dark corner or ceiling and completely change the space in the process. There should be three sources of light in every room. The key is to create subtle variances of light levels, which accentuate surfaces and make the room feel more spacious.

 
6.   Make an impression  Increase your home's property value by offering a warm welcome, which can happen with a sparkling chandelier, a cozy entryway, or a bright front door.

 
7.   Sell the lifestyle You aren’t selling a home. You are selling the life. It’s all about the feeling that someone gets when they walk through the door. Ideally, prospective buyers will feel right at home, and make offers to match. To make them feel this way, you have to show them what life in the home will be like. That means creating moments they can connect to without it feeling contrived. A cozy reading nook in a living room or a collection of glass jars on a tray in the master bath creates a sense of both luxury and comfort.

8.   Think about scale, texture, and tone With every room, opt for furniture that fits just right and avoid pieces that are too small or large for a space.

9.   Use elegant white linens Looking for a way to create a spa-like atmosphere without spending a lot? Use white linens in the master bathroom. Thick white towels and shower curtains can transform a bathroom from frumpy to luxury spa. To take this to the next level, roll a few bath towels and place them on the tub, and do the same with hand towels near the sink. You can also add baskets of scented soaps, tub accessories, candles and a vase of lavender or an orchid.

 “Over 81% of buyers find it easier to visualize the property as their future home when it’s staged.” (National Association of Realtors 2015 Profile of Home Staging Report)[i]




[i] Sources used:
·        “5 Real-Estate Staging Secrets the Pros Don't Want You to Know” by Jennifer Fernandez
·        “5 Simple Staging Tips That Make a Home Irresistible” by Laura Ure

·        “Staging a House for Sale: 11 Tips from the Experts” by Nationwide

 

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