One of the most unique welcome committees (of one) that I’ve ever viewed was on a Citi Double Cash Card Commercial entitled, “Neighborhood.” Here’s the scenario.
In an affluent neighborhood, a woman (in her fifties)
with a pie knocks on the door of her fortyish neighbor to welcome her to the
neighborhood. Their conversation proceeds at follows (with a twist). Can you
guess it before the commercial ends?
“Welcome to
the neighborhood. I brought this pie to see if you’re weird.”
“Wow that smells intrusive.”
“It is.”
“Did you want to come in, and snoop around a bit?”
“That’s why
I’m here… (Inside house) Ooh, I smell onions.”
Finally the narrator reveals the secret,
and provides us with an important life lesson before he concludes with all the pertinent
information for this
TV advertisement. Here it is: “Wouldn’t it be great if everyone
said what they meant?”
Communication
takes work. How often have you walked away from a conversation with someone
feeling annoyed, let down, or misunderstood? How often have you said things that
were pointless and that you regretted? How often have you wished for more
straightforward talk with others?”Good communication must be H.O.T. – meaning honest, open, and two-way” (Dan Oswald)
1.
HONEST: Be truthful with
yourself about the purpose of the conversation that you are planning with
someone else. Even where you think there is no purpose to share your genuine
self.
People
often think a little white lie is ok, but these will subsequently lead to bigger
lies and you will simply see that the only person you are kidding is yourself.
Ultimately if you are not telling the truth to others you are not only
disrespecting them, but also yourself. Remember honesty is always the best
policy.
2.
OPEN: Being open with your
conversation will hopefully ensure a more meaningful one. The last thing you
want to do is waste your time (your most precious asset) on a non-productive
conversation. By being open you can engage more genuinely with others, see
other’s positive qualities, and find out what you can do to help.
3. TWO-WAY: With every
conversation you have, it is always important to ensure that you listen more
than you speak. The greater potential for achieving added gain is remarkable by
fully listening. Some people want to be in control. They become accustomed to
hearing their own voices. Their ego gets in the way, and suddenly the
conversation is all about them. Listen, and allow others the time to get to
know you completely.[i]
“You gotta
understand the difference between someone who speaks to you on their free time
and someone who frees their time to speak to you.” (www.livelifehappy.com
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| The Commercial |
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