Saturday, May 4, 2019

A Boon

“Cosmetics is a boon to every woman, but a girl’s best beauty aid is still a near-sighted man.” (Yoko Ono)

The terms makeup and cosmetics cannot be used interchangeably because of their different definitions. Cosmetics are often used to describe the wide variety of face and body items in the beauty market, from facial cleansers and eye creams to body moisturizer and shampoo. As cosmetics can include shampoo and hair coloring, the term is not necessarily confined to the use of the product on the skin alone. Other examples of cosmetics include facial toners and astringents, as well as nail polish and varnish.

Cosmetics are used to enhance or alter the appearance of the face or body through the use of makeup, lotions and cleansers. This makes it a category with many different subcategories. The main difference between makeup and cosmetics is that makeup is a cosmetic but not all cosmetics are makeup. Many different cosmetics like cleansers and moisturizers are used by both genders, but makeup is usually thought of as used by women on their faces. General cosmetics can include a wide variety of items including synthetic as well as natural body care items. Below are interesting facts about cosmetics:


·        A study conducted in 1991 revealed that  a woman politician who hired Hollywood makeup artists were more likely to win their election campaigns by 30%.

·        About 1,300 toxic ingredients are banned for use in beauty products. In the USA, this number is only 11.

·        About 3000 B.C., Grecian women used oxen hair as fake eyebrows.

·        After the Crusades, trade with Middle East, India, and Africa introduced Medieval Europe with many cosmetic products.

·        An average woman uses a dozen of beauty care products that contain 168 chemical ingredients daily. An average man uses just 6 products with 85 ingredients.

·        Ancient cosmetic products often contained poisonous ingredients. Because of their deadly nature, only aristocracy and upper class wore extensive makeups, and common people looked on them with open hostility.

·        Ancient Romans made black hair dye by fermenting leeches in vinegar.

·        At the end of 19th century general population started using first industrial made deodorants and Colgate’s toothpastes in tubes.

·        Beauty companies spend 25% of their sales on promotion and advertising and only 2-3% on research and development. Pharmaceutical firms spend 15% of their sales on research.

·        Between 1920 and World War II, chemist and cosmetologist invented face mascara, eyebrow pencils, lip gloss, sunscreen oil, and hairspray.

·        Catholic Church deemed many cosmetic products improper during dark and middle ages in Europe.

·        Cosmetic industry moves around the 20 billion dollar each year.

·        Cosmetic surgery is a booming business worth $20 billion and it continues to grow. In the USA, the number of plastic surgeries has increased more than 220% since 1997.

·        Cosmetics were an integral part of health and hygiene in ancient Egypt. Ancient Egyptians used pills and creams to protect their skin against the dry wind and the sun. Natural oils were basic ingredients for perfumes that were also used in religious rituals.

·        Discovery of Pharaoh Tutankhamen’s tomb sparked the worldwide acceptance of eye liner products.

·        During the 19th century, respectable women and men didn’t wear makeup or perfume. The exceptions were invisible skin cream and faint flower scents.

·        During the Elizabethan era, coal tar was used as mascara, eyebrow pencil, and eyeliner. It was flammable, has a bad smell, and caused blindness.

·        Each year, Americans spend more money on beauty than on education.

·        Early 20th century marked the time when cosmetic products finally became accepted by the public. Large marketing campaigns, numerous inventions, and fashion swings gave the birth of almost all cosmetic products that are used today.

·        Elizabethan era was famous for the fashion of white face and darkly painted eyes and lips. One of the ingredients for their eyeliner was coal.

·        England almost accepted a law in 18th century that enabled men to divorce their wives if they caught them wearing makeup. Century later, Queen Victoria publicly declared public use of cosmetic improper and vulgar.

·        French fashion designer Coco Chanel introduced to the great success tanning oils to the market in early 20th century.

·        In 15th century, women preferred not to have any hair on their face. Because of that fashion style, famous Mona Lisa does not have eyebrows.

·        In 18th-century Spain, young women ate clay that led to chlorosis or anemia to get a porcelain complexion.

·        In 1960s, young girls were finally able to start using moderate amounts of make-up.

·        In ancient Greece, women lightened their hair with plant extracts or arsenic.

·        In the middle Ages, women swallowed arsenic to improve their complexion.

·        In the Roman era, even men painted their lips with lipstick to indicate their social rank.

·        Lipstick sales usually increase during recessions.

·        Modern synthetic hair dye was invented in 1907 by the founder of L’Oreal Eugène Schueller.

·        Nail polish is considered to be invented in China about 3000 B.C. It was made of egg whites, beeswax, colored powder, and gum Arabic.

·        Roman senate elected the (short lived) law called “LexOppia” which prevented females to obtain and wear cosmetic products in public. This was implemented because high class women from Rome managed to spend fortunes in obtaining extravagant cosmetic products from India and Middle East.

·        Sales of lipstick skyrocketed in 1915 with the introduction of portable lipsticks.

·        Some spas offer “geisha” facial for $150. It consists of moistened nightingale excrement which is applied to face and allowed to dry on it

·        The Aztecs would use dried cochineal beetles to dye their eyes and lips red.

·        The first hairspray for the mass market was launched by L’Oreal in 1960.

·        The first lipstick appeared in ancient Mesopotamia approximately 4,000 years ago when women decorated their lips with the dust that was made of precious gems.

·        The first modern deodorant that contained aluminum chlorohydrate was invented in 1889 in Philadelphia.

·        The first patented nail polish appeared in 1919 and it was faint pink color.

·        The first roll-on deodorant was invented in 1952.

·        The global beauty industry includes makeup ($18 billion), perfume ($15 billion), hair care ($38 billion), and skin care ($24 billion).

·        The largest cosmetic company in the world today is L’Oreal. They started their business in 1909, and are currently owned by the founder’s daughter Liliane Bettencourt and the famous Swiss food company Nestlé.

·        The word ‘cosmetic’ has a Greek origin. It was derived from the word ‘kosmos’ that means to adorn or arrange. The popular magazine Cosmopolitan also has this root.

·        To make eye shadow and lipstick glimmer, fish scales are commonly added.

·        Various governments and regulatory bodies have strict control over manufacture and distribution of cosmetic products around the world.

·        Whale vomit and whale poo are ingredients of fancy perfumes because it ensures that other fragrances last longer. Its price is $200 per gram.

 “Cosmetics makers have always sold ‘hope in a jar’ – creams and potions that promise youth, beauty, sex appeal, and even love for the women who use them.” (Virginia Postrel)[i]




[i] Sources used:

·        “30 Interesting Facts about Makeup and Cosmetics” By Zarias

·        “What Is the Difference between Makeup and Cosmetics?” by wiseGEEK

·        www.historyofcosmetics.net

 

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